If you want to make it in the cutthroat business of fashion, you’re going to need all the help you can get.
Fashion is arguably one of the most difficult businesses to get into - model, stylist or an all rounder fashion designer. There are many talented examples out there. But besides perseverance, one of the things that distinguish those who make it and those who don’t is the ability to network. Shake hands, spill drinks, laugh and connect. It’s called networking for a reason. So just to get you started, here are a few ideas to fuel your fashion career into overdrive!
Fashion shows are one of the most obvious and equally daunting of the networking platforms, mostly being attended by prominent people as well as famous fashionistas and of cause those who are interested in fashion.
Networking does not begin and end at fashion shows. Bloggers, stockists and, more importantly, potential customers are always present at all kinds of events. If you’ve already exhausted your networking capabilities within your social circle, it’s time to step out of your box.
Finding a famous person to dress is not the easiest task and often times, not the most profitable. Dress yourself or a group of friends and if the clothes are as amazing as you think, they are bound to land in some social pages, red carpet broadcasts or popular fashion blogs.
This will make staying in the loop with fashion events a little bit easier. Remember, it’s not only fashion events that are important to attend, as all people after Eve have to cover up somehow. Find some events on your social media, dress to a T and start talking.
The most important people to fashion designers are those who buy clothes. Try growing this base through social network and like many others, you can easily (and with some hard work) start your client base. If you make beautiful clothes of superior quality, as well as shy away from exorbitant pricing, word will definitely get around. Social Media is an extremely important element of networking, with Instagram availed at your fingertips. Showcasing is easy and fuels word of mouth. Staying in the loop with local talent on websites such as 10and5.com and ifashion.co.za is advisable. Never forget that fashion design is less about grand fashion shows and clapping audiences and is more about having a sustainable business. Making amazing clothing alone is not a sure way to fashion design stardom. Making sure you find your client base, expand it and keep it is the first step to your design dream.